Why don’t you teach for free?
Even when we run our courses here at The School, we learned that gifting our time did not necessarily result in commitment from students. Indeed the research consistently shows that personal investment in a program or treatment can significantly impact its success. This concept, I was told by a social prescriber of many years, is called having “skin in the game” reflects the principle that when individuals contribute financially to their health and wellness journeys, they are more likely to be committed, engaged, and ultimately, to see improved outcomes.
When patients invest in their membership to The Sourdough Club, even at a heavily discounted rate, they are essentially making a commitment to their health. This financial contribution signifies their dedication to the process and the value they place on the benefits they stand to gain.
This isn’t merely a transaction; it’s a powerful psychological contract. It signals an intention, a commitment to their journey towards better health. It’s not about the amount of money spent; it’s about the act of investing in oneself. This commitment often translates into a higher degree of participation, more consistent engagement, and a greater sense of responsibility for their outcomes.
Therefore, by ensuring patients have some “skin in the game” we are not only making our programs accessible but also encouraging the level of commitment necessary for real, lasting change. This is why our BALM graduates have the ability to offer discounted memberships rather than fully subsidised ones, aligning with our mission to empower patients to take an active role in their health journey.
